New Metro-Goldwyn-Mayer was one of the companies that helped to produce the film, and I have chosen this ident to analyse.
The ident is a very basic one, and similar variants have been used on films since the silent films of 1917 before Goldwyn Pictures merged with Metro Pictures and Mayer Pictures to form Metro-Goldwyn-Mayer. The only difference over the years has been the adding of the roaring when the silent filming area ended, and slight changes of colour to the original logo.
Metro-Goldwyn-Mayer are known for working on the most recent James bond films and have produced films of varying genres, from kids cartoons like Tom and Jerry to twisted horrors like Poltergeist. The lack of a definite genre to the ident shows the wide coverage of the company. The use of the colour gold shows prestige and power: possibly over the other companies, or to express their expertise at film making.
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